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Roger Blum hangs out his consulting shingle
Wednesday, 02 February 2011 08:42

Former long-time Carnival Cruise Lines operations executive Roger Blum launched Cruise & Port Advisors in Miami, offering consulting services in a range of areas, from ports and destinations to entertainment and on-board revenue. Blum said he aims to help destinations, tour operators, technology companies and entertainment providers ensure their offerings meet the industry’s quality standards, set them apart from the competition, are attractive to cruise line decision-makers and are crafted to increase business. He brings expertise in shipboard hotel operations, port and tour operations (he set up Carnival’s Europe shore program) and cruise programming/entertainment. Blum said he also has a wide network of connections, from technical operations to environmental to legal. To work with the cruise industry, ‘It takes more than just the “Field of Dreams” if you build it, they will come philosophy,’ he told Seatrade Insider.

Ports and suppliers need to know how to make an effective proposal to the lines. On the destination side, a holistic approach is needed, from the first impression passengers get when they walk off the gangway to variety in the excursion offerings. And when it comes to on-board revenue, technologies and entertainment, suppliers need to carefully craft their offering. ‘My heart’s in the cruise industry,’ Blum said. He left Carnival in October following an operations department reorganization. During nearly 30 years at the line, he held a range of positions, from shipboard hotel manager to vp hotel and port operations and, ultimately, vp cruise programming. Cruise & Port Advisors’ website has just been launched at Next week, Blum will participate as a speaker at the American Association of Port Authorities’ Cruise Seminar. He is scheduled for the ‘Itinerary Planning and Destination Management’ session on the afternoon of Feb. 9.

Roger Blum introduces World Leisure Congress to cruising's economic impact
09 September 2014

Attendees of the World Leisure Congress 2014 hosted by Mobile, Ala., this week, got their first insights into the cruise industry from a veteran executive. Roger Blum, principal of Cruise & Port Advisors and former long-time Carnival Cruise Lines executive, provided a cruise perspective as a speaker on Monday's keynote panel. He talked about cruising's hefty economic impact in the United States and Europe, citing Business Research & Economic Advisors data, and, using Caribbean data, the significant impact that a call by a 3,500-passenger ship makes.

Blum also explained the factors going into deployment and itinerary planning. It is believed to be the first time since the World Leisure Organization's founding in 1954 that the cruise industry featured in a congress program. 'I think their eyes were opened. They were very engaged,' said Blum, who fielded numerous questions. Professionals, academics and students from 40 countries attended the congress. 'As much as they're all studying leisure activities, it's surprising the cruise industry wasn't tracked before,' Blum told Seatrade Insider. 'Cruise is a giant part of the leisure industry,' he added, noting it has been the fastest growing segment of the travel business over the last 30 years.

The session also featured keynote speaker Roger Dow, president and ceo, US Travel Association, and panelists Dr. David Bronner, ceo, Retirement System of Alabama, and Dr. Luiz Trigo, professor of leisure and tourism, University of São Paulo, Brazil. The congress continues through Friday. Blum, who held various vice president positions with responsibility for hotel operations, port operations, shore excursions and entertainment during 30 years at Carnival, now runs a Miami-based consultancy with clients including attractions, on-board revenue providers and destinations such as Martinique.

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